BH: Bumrungrad Hospital Public Company Limited

Wow, it is not the great running hospital, nor the growth of operation, but I wow on the market price or the way that investor value this company. Bumrungrad Hospital Public Company Limited (SET symbol: BH) currently is trading on 27 times of profit and almost 10 times of the book value.
Anyway, this is still within my watch list. I just like the hospital strategy to ride along the health tourism wave. It's target to the client in North America, Europe, Middle East who would like to have a standard medical practices at about 25% of price.

Background

Bumrungrad Hospital Public Company Limited operates private hospital business in Bangkok with 554 beds and is one of the leaders in healthcare provider in Thailand and in the Southeast Asia region. The Company provides complete healthcare services including both outpatient and inpatient.
The Company has always emphasized the importance of quality healthcare and experienced physicians.The Company is the first hospital in Asia and the only hospital in Thailand to receive the US standard accreditation from Joint Commission International Accreditation (JCIA).